Forbes recently published a list of the world's 100 most innovative companies. The measure they use is the innovation premium markets pay for their shares (in a nutshell: the difference between what the company should be worth based on cash flow projection and what it actually is worth for the markets, who assume some innovation to happen to increase earnings above projection) - as good a measure as any, as long as you stick to listed companies.
With salesforce.com the mother of Enterprise Software as a Service does not only lead the table, but does so by beating the runner up amazon.com (another cloud company, engaged in IaaS rather than SaaS) by a good distance. Traditional ERP companies follow only on rank 63 with SAP, which is still beating Oracle (not surprisingly) and even Microsoft.
It will be interesting to see
(a) whether other original SaaS vendors will join the list. Workday will be an obvious candidate. They are not yet a listed company but with an IPO planned next year they should be expected to take a good position. On the other hand, established listed SaaS companies like Concur haven't made the list. Maybe their recent acquisition of Tripit will give them a boost...
(b) how well the markets' assessment turns out to be in a few years' time.
Whether Enterprise SaaS is going to rule the world any time soon, we at iProCon dare not to predict. However, we are sure it will have a significant part of the market and many organisation will benefit form Software as a Service in various processes. That's why we make it our mission to help clients
- to decide about when and where to use SaaS
- develop their bespoke architecture including on-premise and SaaS solutions
- manage implementation and the the considerable IT and business change coming with SaaS


